Parr Lumber's Remodel Road Trip

The Parr Company needed a way to drive traffic to their physical locations. Jennifer Swick of Wheelhouse 20/20 created this campaign for them. Creating the art, design, and illustration was a lot of fun. I gathered inspiration from old road signs, Chevrolet brochures, and 60s illustration techniques to name a few. All pieces photographed by Zack Cardenas.

Contributors

  • Jennifer Swick, Copy and Program Creation, Project Management
  • Kenny Crippen, Art Direction, Layout, Illustration

Skills

  • Art Direction
  • Graphic Design
  • Pre-press
  • Illustration
  • Adobe Creative Suite
  • Conceptualization